The next generation e-commerce would most probably be mobile commerce or E-commerce. Nowadays all major mobile handset manufacturing companies are making WAP enabled smart phones and providing the maximum wireless internet and web facilities covering to pave the way of m-commerce which would later be very fruitful for them also. People use their mobile phones for diverse needs. From online communication to the internet browsing, online ticket booking, online shopping, online payment transactions to order their favourite food, they can do various things much more quickly than desktop browsing. Mobile commerce promises exceptional business, market potential and greater efficiency which requires a complete synchronization with business partners so that the best benefits go to consumers and their confidence is assured.
Although m-commerce market in India is in nascent stage, m-payment and Mobile banking segments have shown significant growth over the last few years. Most of the mobile service operators are having tie-ups with leading banking service providers to provide mobile payment facilities. Enhancing the shopping experience is Android operating system with 68 per cent of people preferring the OS for mobile-commerce followed by IOS operating system..
Mobile commerce adoption has increased significantly in the country due to multiple factors such as enhanced 3G or 4G penetration and availability of affordable smart phones. M-commerce revenue has been rising at 30-40% rate annually since 2014, and by the end of 2017 is expected to reach $150b total as more people are accessing the web through mobile devices and tablets. Currently 70 percent of people in India have feature phones, using them daily for primarily calling and SMS, but many of us don’t know how to use the technology for greater personal benefit. Mobile commerce services remain to increase tremendous traction in India if rustic and sub-urban population and their needs and inclinations are appropriately catered. For urban market, which is being driven largely by youth, developers should make visually appealing interactive and well organized m-commerce solutions. It is predicted that by 2020, more than 50 billion portable devices will connect. This prediction surely offers a fabulous opportunity for the business owners to move into lucrative Mobile commerce sector.
So, we can say that M-Commerce is trending thing in the current days. An appealing and user friendly m-commerce app for your business or service can bring more potential customer for you. Here we say about some benefits of Mobile Commerce. Such as:
• Direct connection to customers (push notifications)
• Better customer experience
• Custom mobile apps
• Geo Location based targets
• The payment feature
• Cost reduction and productivity
• The power of Brand apps
• Tracking shipments
Latest innovation and its implementation in your Smart-devices, enable business owners to drive more visitors to their website and offer them extensive information about their business products and services. Keeping this in mind, merchants should utilize following m-commerce development strategies. M-commerce has several major advantages and future. Delostyle Studio Pvt. Ltd a leading ecommerce website development company in Kolkata offers excellent mobile-commerce development solutions and Mobile applications for your business to increase its ROI.