With the use of complex technologies, we are now quite habitual in going through visual communication.
Let me discuss a typical scenario that can help us understand the importance of visual communication.
Imagine that you’re on vacation in a foreign city, and you get lost while driving. If you were at home, you could stop and ask someone for directions. But here, you don’t speak the language very well, so asking directions won’t do much good. Instead, you can rely on a map, using landmarks, routes, and familiar signs, which successfully lead you back to your hotel. In this scenario, you have found your way back almost entirely through visual communication.
Visual communication is the transmission of information and ideas using symbols and imagery. If graphics would not have improved, it was not possible to improvise on visual communication or semiotics.